Friday, March 31, 2006
The program hosted by Keith Dimbulbermann on MSNBC has passed Paula Zahn on CNN for second in ratings.
Unfortunately for Dimbulbermann, his show still has 12 viewers.
Olbermann tops Zahn in key sector
The folks at MSNBC's Secaucus, N.J., headquarters had something to smile about Tuesday. For the first time in almost five years, the third-place cable news channel had a prime-time victory to crow about, albeit a small one: "Countdown With Keith Olbermann" beat CNN's "Paula Zahn Now" in the key 25- to 54-year-old advertising demographic in the first quarter of 2006, according to Nielsen Media Research.
The MSNBC show drew an average of 164,000 viewers in that demographic to CNN's 156,000, as Olbermann, who has been engaged in a colorful feud with Fox News' Bill O'Reilly, enjoyed an increase of 25% in total viewers compared with this point last year.
Wowee! you might say. Dimbulberus is really getting ratings!
Not really...the dumb libs at the LA Times left the best (or, for them, the worst) part of the story for the end:
Even though MSNBC won in that demographic, CNN's Zahn still won in total viewership. "Countdown" averaged 404,000 viewers versus 626,000 for Zahn on CNN, and both shows trailed Fox's "O'Reilly Factor," which had more than 2.27 million viewers, on average.
So, Dimbulberus has 404,000 nightly viewers, while O'Reilly has 2.27 million.
Dimbulberus is dimmer than we first thought.